THE LOST HORSES CAMPAIGN

Every year, more than 20,000 American horses—wild and domestic—are shipped across our borders to be slaughtered for human consumption abroad.

These are not unwanted animals. They are mustangs, racehorses, show jumpers, and lesson ponies—many healthy, adoptable, and trusting. No horse is spared.

This isn’t euthanasia. It’s not compassion. It’s a shadowy, for-profit industry enabled by a legal loophole.

The Lost Horses is a cinematic PSA campaign and national call to action.

Launching Fall 2025, this multi-part series will feature emotional, 90-second vignettes—each one narrated by an equine-loving celebrity—to shine a light on horses at risk and inspire the public to help protect them.

Coupled with a lobbying and public relations push on both coasts, this campaign is designed to spur awareness, increase congressional support, and help pass the SAFE Act—permanently closing the slaughter pipeline.

The Legislative Solution

The Save America’s Forgotten Equines (SAFE) Act (H.R. 1661 / S. 775) is the definitive legislative solution to end horse slaughter. Reintroduced in 2025 by Representatives Jan Schakowsky (D-IL) and Vern Buchanan (R-FL), along with Senators Ben Ray Luján (D-NM) and Lindsey Graham (R-SC), the SAFE Act would permanently ban the slaughter of horses within the United States and prohibit the export of American horses to other countries for slaughter.

This bill represents a rare moment of genuine bipartisan alignment, with 116 cosponsors in the House—94 Democrats and 22 Republicans—and broad support from animal protection groups, equine industry leaders, and the vast majority of Americans. Public sentiment is clear: horse slaughter is inhumane, outdated, and unacceptable. Congress is beginning to listen. Now is the time to pass this bill and bring this cruel practice to an end.

The 2025–2026 PSA Campaign

At the heart of this campaign is a bold new public awareness initiative: a series of short, cinematic vignettes—each telling the story of a horse touched by the slaughter pipeline.

Directed by Ashley Avis (Disney’s Black Beauty, Wild Beauty: Mustang Spirit of the West), these emotional portraits will unfold with quiet intensity. Each 90-second film will let viewers step into a horse’s world—and see them not as statistics, but as lives worth saving.

Narrated by beloved equine-loving voices, the vignettes will be released throughout 2025 and 2026 as part of a national campaign to drive awareness, ignite public outcry, and inspire legislative change.

Because every life matters. And every story deserves to be told. Through film, grassroots advocacy, and the passage of the SAFE Act.

The Lost Horses Campaign is working to shut down the slaughter pipeline—forever.

  • He lived for racing. A Thoroughbred, built for speed. For glory. For the roar of the crowd. To make his trainer proud. But eventually, he got older. His dapples faded.  He could no longer keep pace.  A kind man came— promising a soft landing. A home. But instead, he was driven to an auction. No flowers crowned his neck, here. No gentle pat or voice came to say, You ran well. Only fear. Sadness. Confusion. His trainer rescued him at the last moment - but even he, like the 20,000 Lost Horses sent to slaughter every year—can meet a tragic end without awareness.

  • He loved teaching children to ride. He adored their small, clumsy hands—their laughter, their kicks, their wobbly joy. And he never let them fall. He is older now. Twenty-six. His legs are stiff. His back sways. But his heart is just as big. They said he was being retired. Instead, he was sold at auction—for two hundred dollars. A useless pony, they said. Now he waits on a trailer bound for Mexico. Will they ever know what he gave them? How much he cared?

  • She was born wild. She knew only the wind in her mane—and the wide, endless hush of the sagebrush sea. Then the helicopters came. They chased her across the dust, tore her family away. Stole her freedom. The sky turned to bars. The grass became dirt. She could barely move. Who would want a wild horse? they said. An adopter came. He took a dozen mustangs that day. But he flipped them to auction. There she paced the floor - an American symbol, tagged for slaughter. She was saved at the last moment. Given a life, and love, the second chance she deserved. But not all are lucky.

  • She brought joy to everyone she met. A gentle donkey, living at a small petting zoo. She nuzzled children. Let them tug her ears, her tail. She didn’t mind. Everyone adored her. But then times got hard. The little show couldn’t go on. The zoo closed. And a man came—promising to give the animals a good home. A ranch, he said. Love, he said. He lied. She cried as her friends were taken—one by one. And then it was her turn. Sold into the slaughter pipeline.

  • Her heart leapt for fences. She cleared five-foot jumps with power and grace. She won them ribbons. She earned them applause. She gave them everything. But one day, her rider decided it was time for a new horse. A younger one. They sold her. With good intentions, they said. But they never checked where she was really going. They were too busy winning. Too busy moving on. Now she stands trembling in a feedlot in Texas, wondering where they are. Her hooves are cracked. Her eyes are dulled. She doesn’t know what fate awaits her.

  • He lived to make her happy. When she said go— he galloped his whole heart out. Barrel to barrel, at top speed. They both got older. But she promised she’d always take care of him. To love him. Forever. It wasn’t her fault. A baby came. The bills piled up. Someone offered to take him. A life without her…but a good life. She believed that. But that person fell on hard times, too. He was passed along again. This time—to the killers. The girl he once loved will never know what happened. Only that he became one of them. A Lost Horse.

  • They said he was made of the wind. His head held high, he stepped from the stable like he knew he was born for something greater. He seemed to dance on air—floating with each stride, each movement. He was an Arabian. One of the oldest, most storied breeds in the world. Rare. Elemental. And he had someone who loved him. But one night, there were strange noises in the barn. Figures moved in the dark, taking some of the horses away. They’re valuable,” they said. They came for him, too. Loaded him into a traile, and drove him for miles. A lost horse—stolen in the night. Sold by criminals into the shadows of the slaughter industry. His owner searched for him for years. They did their job well. She never found him.

  • His was a broken life. He toiled in a field. A workhorse, made to bend to the whims and work of man. He pulled his cart well. He strained, but never faltered. Until the day his back simply couldn’t bear the weight anymore. His owners knew what they were doing, when they took him to auction. They didn’t even give him a glance back. A man came. The horse could sense another broken soul. A Veteran, they said. He’s seen things, they whispered. The man reached for him. His eyes were withdrawn, but his hands were kind. He took the horse home. It took a long time, but eventually... they found something sacred in each other. Safety. Dignity. Trust. And the quiet strength of love.

  • A true story vignette featuring the Compton Cowboys, the Compton Cowgirl, and the Compton Junior Equestrians.  Visit them at https://comptoncowboys.com/

  • The horses that can become lost to the darkness of the auction pipeline feel unseen.  This special collaboration will be announced soon.